MMB Advantages
Challenge:
MMB Advantages is a trusted advisor dedicated to mapping out innovative solutions in today’s difficult health care environments. MMB serves both the pharmaceutical industry and health care facilities. MMB Advantages has a wide-range of experience designing pharmacy sites and Medication Access Programs to be in complete compliance with individual pharmaceutical company business rules in addition to meeting federal, state, and local requirements. MMB Advantages also has proven experience instituting streamlined, efficient, and cost-effective operational models so that health care facilities are more successful in achieving their mission and promoting positive and preventive health care.
The company faced several challenges in the market place. Because MMB Advantages provides non-traditional services, clients often don’t realize that they need these services or that that they are available to them. A second challenge for MMB Advantages was marketing to two different types of audiences.MMB Advantages did not have a brand or any marketing materials and needed to increase awareness about who they where and what they did. The company also had a very limited budget.
Solution:
LeapFrog Solutions (LFS) recommended which key marketing pieces should be created that would provide the most exposure for MMB Advantages and serve as their main marketing materials. LFS first created a brand for MMB Advantages. The brand package included a new logo and color scheme. LFS then used the logo to extend the new look at feel to a newly created company website, datasheets and collateral and stationery suite.
Results:
MMB Advantages’ new brand was a total transformation from what was previously “out of touch” to “in sync.” The brand is fresh, innovative and took them a step above their competition. Working in tandem with MMB Advantages throughout the process provided LFS valuable insight.
Services Provided:
- Logo & branding
- Web site
- Stationery
- Brochure design
- Corporate collateral
