Market Research
Target Your Audience Effectively Through Powerful Market Research
Connecting with your audience is critical to moving them. LeapFrog Solutions helps you strike the right chord with prospects and customers, employees and stakeholders. Before developing effective communications and messaging that will resonate with your audiences, we will first determine who your target audience is and what they need – and want – to hear.
The process typically begins by identifying the correct respondents who can speak to the topics at hand – focus groups. These strategically comprised groups provide a highly effective and accurate methodology to gain a qualitative understanding of target market reactions, perceptions and attitudes toward a particular service, product or concept. Focus groups also allow for safe testing of new ideas, concepts and messages to identify potential red flags before launch.
Upon completion of the research, findings are examined, analyzed and condensed by an experienced research analyst. All findings are presented in a straight-forward and easily digestible manner. We combine our expertise in research with our knowledge of strategic marketing and communications to create actionable recommendations based on your business objectives.
Cutting through all the noise in the market today is a complex challenge. Our mission is simple – making sure your message gets through. We work closely with you to craft successful strategies for marketing and communications with all types of audiences – internal and external, public and private.
Watch your business grow through market research efforts such as:
- Proven research, analysis and evaluation tools
- Design and management of focus groups including recruitment, screening,
facilities, recording, and transcription - Experienced focus group moderators trained in consumer behavior
theories and marketing principles - Market analysis reports with targeted positioning recommendations
- Creative Testing
- Competitive Analysis
- Results Analysis with targeted positioning recommendations
- Web-based Feedback
Learn more about how market research can help you Make Your Message Matter®.
