OUR PROCESS

Our Process


The L.E.A.P. Proprietary Process Consistently

Delivers Results


Marketing is an evolutionary process that requires flexibility, focus and discipline. Markets change and targets move, so marketers must be able to adapt to change quickly. Our L.E.A.P. marketing methodology distinguishes us from other full service advertising agencies. It is the reliable, highly-disciplined system that consistently gives clients the effective marketing campaigns. The L.E.A.P. process ensures that branding, identity and messaging are on target and reach the right audience at the right time.


This diagram shows how marketing is a communications feedback loop that includes audiences such as current customers, prospects, employees, and the media; phases that include market research, strategy and planning, design and production, implementation, and tracking results. Tactics include public relations, trade shows and conferences, advertising, marketing collateral, and Web and interactive media.



Here is how our L.E.A.P. process works:


Learn.Our proprietary LFS Framework Analysis provides the foundation for a strategic marketing plan that is designed to reach your goals and objectives.

LeapFrog Solutions' proven L.E.A.P. Marketing Methodology gets you to market fast and keeps you on target.

Our team meets with your team to learn about:

  • Your organization
  • Your markets
  • Your customers
  • Your competitors

We look at all the factors that can have an impact on your profitability, as well as the effectiveness of your marketing campaign. This stage of the process may also include formal and informal market research, including focus groups, surveys and other approaches.


Before work begins, we send you a customized L.E.A.P. Framework Analysis document, asking for your feedback on your marketing objectives, target audiences, branding guidelines and other information that we can incorporate into your strategic marketing plan.


Whether you are looking for identity design or a broad, comprehensive communications campaign, we look deeply into your business to ensure that the messages we develop for you are accurate, memorable and persuasive.


Execute. After we gather information about your organization and learn about your goals, objectives and opportunities, we develop and implement your strategic marketing plan. The plan includes measurable goals and a timeline for achieving those goals. This ensures that you derive maximum value from your marketing campaign.


Our project management process sets us apart as a creative agency. LFS' specialized teams collaborate to create integrated marketing communications that build brand awareness to grow your bottom line. The Project Management team establishes the schedule and the lines of communication for review and approval of work. The tools we use include:

  • Project Engagement Procedure (PEP)
  • Timelines
  • Weekly and Monthly Status Reports
  • Creative Briefs
  • Proofing Checklists

Senior team members apply their expertise in market research, corporate branding and identity design, media relations, Web and interactive media, print collateral, trade shows and conferences to execute your marketing campaign.


After the research team has built the underlying structure, we prepare a Creative Brief, including creative concepts for your review and approval. Finally, we execute your integrated marketing communications, and ensure that your unique look, feel, and message are consistently conveyed across all media.


Analyze. LFS analyzes all elements of your communications efforts to reveal significant patterns and trends. We look at your

  • Organizational structure and culture
  • Top-level business goals
  • Corporate identity design and brand strategy
  • Internal and external communications including Web, email, direct mail efforts and more

The progress of your strategic marketing campaign is measured against established goals to identify what is working, whether there are any gaps, and what changes are needed.


Perfect. After we analyze your strategic marketing efforts and learn what works best for you, the strategy is refined to build on new strengths. This helps you and your organization reach more prospects and solidify relationships with customers, suppliers, partners and the media. It is an important part of the process that assures your continued success.


The L.E.A.P. methodology is a full-circle, integrated marketing process. It is a powerful tool for leveraging your strengths and keeping you on the competitive edge.


Learn how the L.E.A.P. methodology can connect you with your customers, prospects, employees and stake holders.